About us
ABOUT US
Shaping your wardrobe
With all the fashion trends evolving today,
communities of style enthusiasts are growing
to express their individuality.
Discover New Styles
Our clothing line features high-quality, comfortable apparel designed for everyday wear, while our mugs are crafted to bring joy to your morning routine. We focus on creating products that resonate with your lifestyle and values.
Start with the customer – discover their style and provide them with the perfect apparel and drinkware.
Transforming your style is possible.
We’ve done it with our unique designs.
Meet our team
Passionate professionals fueling our growth
Tony Fred
Chief Executive Officer
Founder and chief designer, Tony is the visionary behind our brand. He enjoys being hands-on in the creation of our products, marketing, and enhancing customer experiences.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the retail industry, Mich has helped the company to thrive in the fashion and home goods market. Mich is among the best minds.
Aline Turner
Chief Creative Officer
Aline is one of those rare individuals who can truly say she loves what she does. She mentors our design team and fosters a community of fashion lovers.
Iris Joe
Chief Operations Officer
Iris, with her international experience, helps us curate the best styles and improve our collections. She is determined to drive success and brings her expertise to elevate our brand.